Marketing strategy for transportation company

The easiest way of growing your list of clients is to schedule a meeting with businesses that do a lot of shipping and introduce your transportation company. Then, engage an internet presence to market your transportation business.

Author: Brad Nakase, Attorney

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How do transport companies get clients?

If an entrepreneur owns a transportation business, the he or she should be aware of how to get noticed by potential clients. One of the best ways to market a transportation business is to follow current industry trends. This way, a business owner will take advantage of critical opportunities to connect with his or her target audience.

While there are many marketing channels a business owner can use to promote his or her services, it can be difficult to identify the best ones to invest in. This article will review the top five transportation marketing strategies that can increase customer recognition.

  1. Create a Yelp Profile

Yelp is a website devoted to reviewing all kinds of businesses, and it boasts tens of millions of users every month. Because of the site’s popularity, a transportation business owner should create a profile on Yelp so that a high volume of customers will be aware of the company’s existence.

The first step would be to create a business profile for the company. An owner should be sure to have a link to the profile included on the company website. One should also include information related to discounts and promotions. It is important that a business owner encourage customers to leave reviews on Yelp, which can help a business both improve and attract new customers.

For instance, if a business owner operates a taxi business, he or she should ask riders to leave a review after the service. As customers begin leaving positive reviews, other Yelp users will come across the business profile when they search for the best taxi services in their area.

  1. Facebook Sponsored Ads

One of the best marketing tools that a business owner can use to advertise their transportation business is digital marketing. Facebook ads are relatively cheap and very effective. With Facebook Sponsored Ads, a business owner can focus his ads on specific demographic data:

  • Age
  • Marital status
  • Geographic location
  • Career
  • Interests
  • Other factors

For instance, let’s consider an entrepreneur who owns a moving business. With the help of Facebook, he or she can target ads to people in his or her geographic market who are over the age of 25. This way, the owner will only pay for ads that will be seen in the market he or she serves. This ensures that the ads are only viewed by adults who usually make relocation decisions and home purchases.

  1. Print Ads

Another marketing idea is to distribute print ads. By using print advertising, a business owner can establish their business’ brand and connect with clients through advertisements. The brand indicates to customers who the owner is, what he or she stands for, and what value the business offers. It would be a good idea to do a direct mail campaign to get the brand’s message in front of potential customers.

  1. Have a Presence on Social Media

Nowadays, it is important to be active on social media for the benefit of one’s business. There are many online tools to work with, so it is wise to start with one or two at the beginning. For instance, a business owner can use Facebook by paying for sponsored ads. Also, a business owner could create a profile for the business on Facebook, establishing a place where customers can find the brand’s contact information and other updates related to the business.

Twitter is another valuable tool that can be used to post links related to transportation industry trends, promotions, and more. On this platform, a business owner will be able to connect with prospective clients and expand his or her audience.

  1. Website Optimization

Once a business has its own website, the owner should work to increase the number of customers that visit. To do this, a business owner should create a news page or blog that gets updated regularly.

For instance, if a business owner operates a trucking business, it may be a good idea to write articles about transportation industry trends or focus features on current customers. It is important to ensure the articles are optimized for SEO, or search engine optimization.

For this, a business owner should look up what keywords most frequently appear in searches related to the business opportunity. After doing this, the business owner should include these keywords in their website content to increase their rankings in results on search engines.

Conclusion

The above transportation marketing ideas can help a business in this industry reach new customers. Regardless of whether one operates a limo service or a moving company, it is critical to follow the latest trends.

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