How to Pitch Yourself

Learning how to sell yourself for any situation can benefit you financially.

By Brad Nakase, Attorney

Email  |  Call (888) 600-8654

Get Smarter: Search my blogs

Knowing how to sell yourself can get people interested in you. Considering how hectic our lives are these days, you may realistically only have thirty seconds to catch the eye of someone who could make a big difference in your life.

Maybe you are in a conference room having a job interview. Or maybe you are meeting people at a cocktail party, hoping to network. Or perhaps you are lucky enough to run into Mark Cuban or Warren Buffett in the elevator, and you want to convince them to think you are the most fascinating person they have ever met. Of course, this is no simple task.

A majority of people cannot effectively present their accomplishments and qualities. This is because they are simply not prepared or accustomed to giving soundbites of their life. As a business litigation attorney in Los Angeles, I frequently have to sell myself to the jury in court.

To craft the perfect pitch for when you encounter the opportunity to present yourself, take a look at the following eight steps.

  1. Have a goal in mind

To sell yourself, your personal pitch should provide the answer to three critical questions: Who are you? What is it you do? What are you looking for, or where do you want to go? The point is, you should know precisely what you want to accomplish. If you do not have a clear goal in mind, no one can help you achieve it. You should thoroughly review your LinkedIn profile and resume. If you do not have a job at present, think about what you want to do and where you want to go when selling yourself.

  1. Write bullet points

You sell yourself with your LinkedIn profile and resume; therefore put four bullet points in writing that explain why you are worth investing in as a person. For example, if you’re a employer lawyer in Los Angeles, talk about your background, accomplishments, skills, goals, and work history. Do not include any extraneous details that distract from your primary message.

  1. Tell a story

People are naturally drawn to stories, so it is wise to put together a narrative when you sell yourself. This will also help people remember you later on.

In his book, Public Speaking and Influencing Men in Business, self-improvement master Dale Carnegie said that our minds are basically ‘associate machines.’ This means that people remember details better when they are associated with a story. That is to say, if you want people to remember you, create a story to sell yourself and make sure it is well-crafted. It should be short and sweet, not rambling. It should present a clear narrative of your life.

  1. Get rid of jargon

You should be able to talk about who you are and what you do in a way that is appealing to the majority of people. Be careful not to use terminology or acronyms to sell yourself that would not be understood by a person in a different industry.

Simplifying complicated concepts is a true skill. Here is a strategy that might help you: imagine you are trying to explain what you do to your parents. Employ this formula when doing an elevator pitch about yourself.

Performing your pitch in terms an Average Joe can understand is vital for those in finance, accounting, and technology, where the lingo does not extend beyond the trade.

  1. Make sure your pitch encourages conversation

Once you have finished your story to sell yourself, the listener should be interested in hearing more. Is your narrative compelling enough to accomplish this? If it is not, you may need to workshop your pitch.

  1. Be aware of time

When you are practicing your pitch to sell yourself, you should time yourself to ensure that you can perform it within thirty seconds. If you are unable to, you may need to strip details and try again. You do not want to keep your audience waiting for five minutes while you go into every detail of your startup idea. Rambling is not attractive. Keep it short, sweet, and to the point.

  1. Record yourself

It is important that you know what you look like while telling your story to sell yourself. Are you believable? Are you interesting? Do you break into a nervous sweat in the moment?

People will draw their own conclusions when they listen to you, so be sure to make a good impression. Act natural, relax, and become comfortable with your story.

  1. Practice with colleagues and friends

Once you have your story to sell yourself, you should practice it with colleagues and friends. Request feedback so that you can improve it. From here, keep tweaking and practicing your pitch until it is completely natural for you to say out loud and is convincing to the audience.

Have a quick question? We answered nearly 2000 FAQs.

See all blogs: Business | Corporate | Employment Law

Most recent blogs:

What is a default judgment

What is a default judgment

A default judgment is issued when a defendant fails to respond to a lawsuit, allowing the plaintiff to win by default. Understanding this process is crucial for both parties involved in litigation.
What is a quitclaim deed

What is a quitclaim deed

Quitclaim deeds offer a quick way to transfer property ownership without guarantees, distinct from warranty deeds. Ideal for non-sale property transfers among family or into trusts, they require careful legal consideration.
Sole Proprietorship Business License

Sole Proprietorship Business License

Sole proprietorships offer simplicity and fewer formalities for new business owners, with benefits like no separate taxes. Remember, personal and business assets aren't distinct, impacting liabilities and the need for proper licensing.
What is the most important part of your business plan

What is the most important part of your business plan

The executive summary shines as the pivotal element of a business plan, serving as a decisive factor for readers to delve deeper. A comprehensive guide on crafting an impactful business plan, focusing on unique strategies and essential components.
Easy Businesses To Start

Easy Businesses To Start

Unleash your entrepreneurial spirit with these straightforward home-based business ideas, from e-commerce to creative pursuits. Embrace the flexibility and potential for financial independence with diverse options suited for various interests and investment levels.
What is the standard deduction

What is the standard deduction

Understand the IRS standard deduction, a straightforward option for reducing taxable income without needing detailed documentation. Delve into eligibility, amounts for 2023-2024, and considerations for itemizing versus standard deduction.
How to get a business license

How to get a business license

Grasp the essentials of obtaining a business license in California, focusing on local and state-level requirements. Uncover specifics on when and why different types of business licenses are needed.
Why Do Businesses Fail

Why Do Businesses Fail

Uncover the key factors contributing to small business challenges, including financial obstacles, inadequate management, and flawed marketing strategies. Understand the role of a comprehensive business plan in ensuring long-term success.
What is a BOC 3

What is a BOC 3

Understand the essentials of a BOC-3 filing for transportation businesses in California, detailing the designation of process agents for FMCSA certification. Learn the requirements, costs, and benefits of choosing the right process agent for your business.
Standard deduction vs itemized deduction

Standard Deduction vs Itemized Deduction

Understand the key differences between standard and itemized deductions to effectively reduce your taxable income and potentially save on taxes. Choose wisely to maximize your tax benefits based on personal financial details.
How to calculate net income

How to calculate net income

Unveil the significance of calculating net income for business profitability, a key indicator for financial health and decision-making. Understand the formula and practical applications for determining net earnings.
Itemized deductions

Itemized Deductions

Optimize your tax return by understanding the differences between itemized and standard deductions, crucial for minimizing tax liability. Learn the benefits and challenges of itemizing to make informed financial decisions.
What are intangible assets

What Are Intangible Assets

Discover the value of intangible assets like patents and trademarks in your business, crucial for strategic and financial planning. Learn how to manage and amortize these non-physical yet essential resources.
What is accounting

What Is Accounting

Understand the importance of accounting in monitoring financial activities and making informed decisions for your business. Gain insight into accounting fundamentals and its role in legal and tax matters.
Dysfunctional family

Dysfunctional Family

Explore the impact of growing up in a dysfunctional family, where constant conflict, neglect, and various addictions shape childhood experiences. Understand common traits, the consequences on children, and the cycle of unhealthy parenting behaviors.
When Was the Great Recession

When Was the Great Recession?

Delve into the Great Recession's timeline, an era of financial distress from December 2007 to June 2009. Understand the causes, including the 2007 housing bubble crash, and worldwide effects.
When Was the Last Recession in the US

When Was the Last Recession in the US?

Review discussions on America's most recent downturn, comparing the impacts and definitions of Covid-19 and the Great Recession. Analyze the significant effects of past economic crises on US policy and business approaches.
What to Invest in During a Recession- 4 Ideas

What to Invest in During a Recession: 4 Ideas

Uncover effective strategies for investing during a recession, assessing personal goals and current market situations. Examine four robust investment approaches to manage through economic declines effectively.
Will the US Get Hit with a Recession in 2024

Will the US Get Hit with a Recession in 2024?

Experts debate the likelihood of a 2024 US recession, analyzing factors like the yield curve and consumer confidence. Predictions vary, with a focus on interest rates and tech layoffs impacting the economy's future.
How Long Do Recessions Last

How Long Do Recessions Last?

Learn about typical US recession lengths and influencing factors, noting recent trends with shorter durations averaging 10 months. Investigate how external factors and government decisions affect recession timelines, comparing historical data.
When Will the Recession End

When Will the Recession End?

Economists predict a mild US recession with limited impact on employment and spending. The duration and impact of the recession depend on Federal Reserve policies and business cycle patterns.

When not to sign a severance agreement?

Do not sign a severance agreement if you do not understand it. By agreeing to a severance agreement, you give up your right to sue your employer. Remember, it is possible to negotiate the terms of your severance package. You are not required to sign a severance agreement.

How Do You Deal with a Toxic Business Partner?

Address concerns directly to the bad business partner; communicate openly and clearly. Consider mediation or seek legal advice from a business dispute attorney. Document disagreements, consider amicable separation if necessary.

Contact our attorney.

Please tell us your story:

0 + 4 = ?