Boost your X Twitter presence in 2025 with practical audit tips to refine content, increase engagement, and strengthen follower quality. See how to assess your profile, identify fake followers, track competitor activity, and optimize strategies for measurable growth.
By Brad Nakase, Attorney
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X, or Twitter, is among the most popular social media platforms in 2025. As one of the most widely used websites globally, with 353.9 million regular visitors, it’s an excellent platform to promote your company, product, or simply expand your account.
X Audit will help you grow your social media following and Twitter page.
What is an X Audit, though? Auditing involves monitoring your X account and its metrics, determining the state of your online presence, and figuring out how to enhance the visibility of your page.
How do you do it? How you accomplish it should be based on what works best. You may use a tool, get an expert, or personally conduct the audit.
This blog serves as your comprehensive guide to conducting an X audit. Learn more by reading on.
A metric called X (Twitter) Audit determines the proportion of a brand’s Twitter account’s actual, phony, and dormant followers. Genuine, active accounts that engage with the postings on your page are known as real followers. Some accounts that are paid to follow an account are known as fake followers. Moreover, the inactive followers are those who have ceased using their accounts on Twitter.
As an example of a brand, there is HandmadeClothes, which has 10,000 Twitter followers. You perform an audit of this account. It is possible that around 3,000 of those followers are not real since Twitter’s audit report cautions that thirty percent of its followers are false. This could assist the marketer to understand more about the identity and authenticity of their Twitter followers, and at the same time, it increases the visibility of the account.
Brands may learn how their Twitter account, followers, and consumer interactions are doing with the help of an X (Twitter) Audit.
A Twitter audit report can be used to assess the performance of your X (Twitter) account, discover your weaknesses, and adjust your Twitter approach accordingly. This is the process for performing a Twitter audit.
The first step in performing a Twitter audit is to assess the performance of your profile. Are all the components of your account on Twitter consistent with the identity and brand of your company? You should ask yourself the following questions:
Is your brand name exactly the same as your X username, or is it similar? Because your customers can determine who you are by looking at your username.
Choose a high-resolution version of your brand’s logo or another high-resolution image to be your X profile picture.
Customers can learn more about your brand and the things they can anticipate from your online presence from the bio on your X account. Hence, ensure that your bio is explicit and elaborates on the mission of the brand to prospective buyers.
Make sure that what people will see on the cover image of your brand’s Twitter account is of high quality and depicts your positioning.
Ensure your website, location, and birthdays are filled in and correct.
Your brand’s content and posting schedule are the next key components for an X Audit & accounts strategy. Your tweets and content should be consistent with your brand’s concept and contain information that you would like your target audience to view.
You should review your content strategy and tweets to see how many of them are just text or include photos and videos. Learn how much and when you have posted, how your customers respond to these postings, whether there is a lack of engagement, and how to boost it.
Put yourself in the shoes of your customers and ask yourself, “Had I been a consumer, what would I prefer as content from this brand?” Find out what time your target market is most likely to be involved and make sure to tweet during those periods. Next, develop your content plan.
Get the demographics of your followers on your X account to see whether they are fake/inactive or real. Discover how many people follow your account and what their demographics, age, location, and interest in your brand are.
Keep a check on the rate at which your brand followers are either reducing or surging, and devise retention techniques.
What is your active/fake follower ratio on Twitter? Find out about them, and attempt to remove them either through third-party programs, or, by gaining knowledge of how to, manually. Fake followers affect the credibility of your account, and, therefore, it is important to eliminate them regularly.
After determining your following size and demographics, you must ascertain whether or not your followers have conversations with your brand’s X page.
Do they respond to or engage with any particular posts or stories more than others? How many comments, likes, or shares do they receive on your account? And which hashtags will reach them the most effectively?
Learn what people appreciate and don’t like about your profile, as well as the type of content they would want to see published by you.
For instance, you might put up a survey asking your followers which of the two they prefer, or you could even launch a campaign that, well, catches their eye.
Next, adapt your Twitter approach to these considerations.
You must first identify who and what your competitors are doing in order to outperform them and stand out.
Your competitors are who? Is their target audience the same as yours? Which posting schedule and brand theme do they have? Do they engage with their audience better than your page does? Are they using more effective hashtags than you?
To assess your Twitter page’s positives, negatives, possibilities, and threats, do a SWOT analysis and contrast it with those of your rivals. Where do they have an advantage, and where do you? What do they have that you don’t have? Determine the answers to these and include them in your plan.
Your brand’s call to action is the final and most crucial component of its X account. Do you have a call-to-action link that your followers may use to contact you and accomplish anything, such as asking about your products or services?
Having a link that calls for action and tracking the number of clicks on the link are essential. Continue to monitor the links’ functionality, relevancy, and client acquisition rate.
If your X account doesn’t fit any of these requirements, research them, identify areas for improvement, and then adjust your content strategy accordingly.
In addition to the many advantages of X Audit, you should be aware of the following limitations before employing the tool:
Given that X (Twitter) is one of the biggest and most popular apps in 2025, there are chances for both individuals and brands to expand on the platform. Additionally, a periodic Twitter audit is essential for that progress.
Everything you needed to know about a Twitter audit, including its definition, components, and methodology, was covered in this blog. With the correct resources and expertise, you may complete it on your own. You can also use a social media monitoring tool or a Twitter audit for assistance.
Using audit tools, you can get information about the quality of followers your Twitter account has, the quality of content, the engagement rate, the quality of the account profile, the demographics of the audience, the brand growth, and whether or not it is using relevant hashtags.
With these tools, it is possible to get an understanding of your Twitter profile and Twitter followers. Based on the results, you can then adjust your Twitter approach.
Understanding the Twitter strategy and expanding your page can be achieved by routinely inspecting and analyzing your Twitter account.
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