Introduction
You need a good email marketing solution whether you’re looking to send surveys, newsletters, adverts, or special offers to your consumers. Based on our extensive testing and evaluations, we assist you in selecting the finest option for your enterprise.
Despite the abundance of distribution methods that are currently available, email is still a key component of digital marketing campaigns. Email as a method remains one of the most effective ways to boost participation levels, attract new clients, and raise retention rates, no matter if you send newsletters, perform direct internet advertising campaigns, offer certain limited-time offers, or take questionnaires. However, having a mailing list is not sufficient for carrying out highly effective email marketing.
To generate engaging emails and campaigns, automate delivery, and monitor data, organizations also require tools. All of our top recommendations, links to in-depth evaluations of each, and purchasing tips will be provided here to assist you in selecting the best email marketing option for your company.
A closer look at our best email marketing software choices
1. HubSpot
Pros
- CRM integration is incorporated.
- Numerous alternatives for social media management
- Outstanding automation for marketing makes it one of the best email marketing platforms.
- Provides connectivity to other HubSpot products.
Cons
- Pricing tiers that are costly and confusing
- High learning curve
Why we selected it?
HubSpot Marketing Hub is more than merely an email marketing tool; it’s a full-featured marketing technology solution that incorporates the majority of the tools small and midsize business marketers require. This makes it competitive with enterprise-level competitors such as Salesforce. Its emphasis is shifting from measuring and optimizing the email experiences to the full customer journey owing to its interconnected nature.
For whom is it intended?
If you’re satisfied with your present CRM and associated sales tools, it’s likely overkill to use HubSpot for email marketing. Conversely, HubSpot offers a lot of capabilities if you’re searching for one platform that combines email, CRM, and other attributes. Just be advised that the cost will not be low and that the extensive feature set may present a challenging learning curve.
2. Klaviyo
Pros
- Great tools for reporting
- A comprehensive array of templates for every essential element
- Designed with ease of use in mind
Cons
- Options for customer service are a little limited.
- For maximum effectiveness, email marketing expertise is required.
Why we selected it?
Klaviyo is a feature-rich email marketing platform for sales-oriented marketers. Apart from its extensive e-commerce capabilities, the business provides focused solutions for the food, wellness, and retail sectors. In order to improve your campaigns, Klaviyo offers a vast feature set right out of the box and supports a variety of connections with third-party applications.
Additionally, it offers some of the most beneficial statistics and reporting features among every email marketing product we’ve looked at. All these features make it among the best email marketing platforms.
For whom is it intended?
Klaviyo’s extensive feature set is sure to amaze your sales staff if they have prior experience with email marketing. If, on the contrary, you’re just starting out with this type of marketing, you might not know how to make the most of the numerous alternatives offered by the service. While Klaviyo’s live chat and email support may be adequate for many firms, its absence of phone assistance may make it challenging to promptly resolve issues.
3. Campaigner
Pros
- UI that prioritizes productivity
- Adaptable templates and choices
- Onboarding and extensive online materials
- Practical tools for automation
- Round-the-clock assistance
Cons
- No free version is available.
- Workflow automation that is complicated and counterintuitive
Why we selected it?
A competitively priced email marketing tool with a plethora of capabilities, Campaigner is extremely customizable. It has an excellent selection of third-party program integrations and a robust workflow designer. Additionally, compared to some of its rivals, it is simpler to use.
For whom is it intended?
Campaigner is a great choice for your email marketing. Campaigner might be your best option if your company is medium or bigger and you require an email marketing solution that can grow to mass-marketing programs aimed at sizable email audiences. However, you might want to look further if your activities are not yet that aggressive and you want a solution that incorporates more versatile marketing automation capabilities.
4. Mailchimp
Pros
- A comprehensive marketing hub
- Incredibly user-friendly
- Handy reports and easy-to-use email templates
- Enhanced automation and AI suggestions
- Web hosting packages that are optional
- A decent free tier
Cons
- Features at lower price points are less extensive than before.
- Costly
Why we selected it?
Mailchimp is a well-established participant in the email marketing industry that has continuously enhanced its offering to satisfy the needs of its sizable customer base. It still focuses on email, but in recent editions, it has included CRM along with website-building capabilities without sacrificing its dependable, user-friendly interface.
For whom is it intended?
Without question, Mailchimp has long been considered one of the best email marketing platforms for email marketing solutions. Other marketing capabilities have been added gradually, but the new solutions aren’t as complete as those offered by certain competitors’ products. If you’re searching for a full-service digital marketing bundle, look elsewhere.
5. Brevo
Pros
- Easy to use and simple
- Excellent template customization and email builder
- Support for marketing via WhatsApp and SMS
- A wide variety of integrations and automation
- Free tier
Cons
- Not many landing pages
- Some features are additional and require credits.
- Sometimes sluggish loading
- Some selective imports of data
Why we selected it?
Brevo is a more complete marketing hub than its previous Sendinblue branding, which was a simple email marketing package. A wide range of third-party software connectors are included, along with sophisticated automation options and integrated CRM functions. Additionally, its appealing price is guaranteed to draw attention.
For whom is it intended?
For small to midsize organizations who want to start using email marketing, Brevo is a great partner. Although you won’t have as many features as a few of the more expensive options in our overview, you will save money. Once you are on board, you might be shocked by the upgrades Brevo offers because it’s growing its business so quickly. It may not entirely satisfy the needs of corporations, nevertheless, as it focuses mainly on small to midsize organizations.
6. iContact
Pros
- Incredible user-friendliness makes it one of the best email marketing platforms for beginners.
- A vast array of resources and tools for creating emails
- Metrics of use
- Good anti-spam measures
- An attractive user interface
Cons
- Inadequate CRM capabilities
- The Standard package offers limited landing page and automation features.
- No longer provides a forever-free service.
Why we selected it?
iContact is a feature-rich email marketing platform that is suitable for novice users. A user-friendly drag-and-drop mail creation tool is enhanced with AI-powered text and subject-line creation capabilities. Customers may steer clear of any hazards with the help of filters and iContact’s robust anti-spam policy. Additionally, integrating the program with other company applications is made simple with an accessible API, an inventory of prebuilt connectors, and Zapier support.
For whom is it intended?
If you’re new to email marketing, you should think about iContact. Some technologies may assist you avoid problems with spam detection and restrictions, while others can assist you launch marketing efforts with a tone and language that will resonate with your prospects the most. It’s important to remember that iContact doesn’t have a lot of CRM functions built-in; you have to link another solution to acquire those.
7. Zoho Campaigns
Pros
- Tools for marketing and campaigns that are well-designed
- Easy connection with Zoho servicesThe feature of outstanding reports
Cons
- A few outdated template designs
- Initial setup is time-consuming.
- Could be expensive for certain SMBs.
Why we selected it?
Zoho provides an extensive collection of business tools, and each component is closely linked with the others. The integration of Campaigns with the Zoho CRM is going to be very appealing. Zoho is a fantastic option for enterprises that want to replace an inconsistent set of old applications and for startups that want to get moving quickly because of its integrated approach.
Furthermore, Zoho offers a multitude of educational and assistance tools in addition to round-the-clock phone support. Zoho has consistently been ranked as one of the best email marketing platforms.
For whom is it intended?
If you like the idea of a unified suite of business apps with a unified, attractive user interface, Zoho ought to be at the top of your list. The added advantage is that you will have a single point of contact for assistance across several teams. At this pricing, we find it difficult to suggest Zoho Campaigns if you’re seeking an independent email marketing system and don’t require the additional apps Zoho offers.
8. Campaign Monitor
Pros
- Email designs that are adaptable
- Simple to operate WYSIWYG user interface
- Simple tool for automation
- Strong SMB metrics
Cons
- Importing contacts is difficult when combining custom fields.
- HTML template imports aren’t always successful.
- No live chat help is available.
- Not every tier offers phone support.
Why we selected it?
Campaign Monitor has an eye-catching user interface and is a straightforward email marketing solution. Unlike several other products in this overview, it doesn’t aim to be a full-featured marketing automation system or incorporate CRM features. It only allows you to create campaigns, write emails, and monitor your progress. Even if you have no prior email marketing knowledge, Campaign Monitor will enable you to complete the task.
For whom is it intended?
Campaign Monitor may be more appealing to small businesses just starting out with email marketing because it lacks some of the features of its more feature-rich rivals. The majority of the tools needed to create simple email campaigns are included, and they get you ready for action quickly. Don’t anticipate it to expand along with your more advanced marketing goals, though.
9. Constant Contact
Pros
- Elegant and simple user interface makes it one of the best email marketing platforms.
- Many different third-party integrations
- Excellent rate of email delivery
Cons
- There isn’t much versatility in templates.
- Not cheap if you have hundreds of contacts.
- Multi-channel automation is lacking.
Why we selected it?
Its primary concentration is on small business email marketing, which includes social media and SMS marketing. It is simple to use, offers further connectors with third-party applications, including CRMs & e-commerce platforms, and comes with a few fundamental marketing automation capabilities. Its Spaminator is another helpful tool that helps make sure your mails don’t end up in the spam folders of your recipients.
For whom is it intended?
Businesses that are just starting out as online retailers should discover that Constant Contact provides the essentials. Working with pre-existing contact lists and connecting to e-commerce platforms is made simple by its connections and user-friendly interface. However, be advised that if the lists of contacts are lengthy and your competitors’ efforts are more sophisticated, it may be costly.
10. GetResponse
Pros
- Competitive rates
- Email builder’s saved blocks allow for global branding.
- An automated tool with an interactive guide
- Support via email and live chat that is responsive
Cons
- There aren’t many segmentation tools available.
- The reporting tool is not enough for a thorough analysis.
- Upgraded plans are necessary for a number of basic functionalities.
Why we selected it?
GetResponse offers tools for marketing automation as well as conventional email marketing. With its extensive selection of pre-made email templates and drag-and-drop editor, it’s simple to maintain branding consistency throughout campaigns. Even coming up with email subject text and lines is made easier with a generative AI capability. Advanced marketing automation features, such as event-based automation, drip campaigns, split automation, viewed URL automation, and more, are unlocked by premium subscriptions.
For whom is it intended?
GetResponse merits your consideration if you’re searching for an email marketing solution with a pleasant user experience and respectable marketing automation tools. It offers timely, round-the-clock help through chat and email as well. Remember that the plan you select will determine the precise features you receive.
11. Omnisend
Pros
- Excellent email builder and newsletter template quality
- Easy-to-use resources for small and medium-sized advertisers
- Great client service
- Reasonably priced plans
Cons
- Costs for SMS can mount up rapidly.
- Analytics & automation are rather poor.
Why we selected it?
Even novice marketers will find Omnisend to be an easy-to-use, feature-rich email marketing solution. It has a simple, clear user interface and provides a large library of pre-made email message templates as well as step-by-step automated processes to get you going. Additionally, it connects with SMS texting, enabling you to run campaigns across several channels.
For whom is it intended?
Omnisend’s focus on templates for quick campaign construction will be attractive to those new to email marketing. Additionally, it’s a wise option if you intend to use SMS frequently. But more seasoned marketers might see some restrictions. The reporting and analytics features of Omnisend, for instance, are not as extensive as those of some rival programs. Additionally, be advised that SMS messaging has extra monthly costs that, based on the volume of messages sent, may become expensive.
Is email marketing effective in 2025?
Some people in the market believe that because of new channels like social media, SMS, chat, web pages, and perhaps the metaverse, email is becoming obsolete. That’s partially true, and contemporary multi-channel marketing efforts should definitely utilize as many of the above channels as feasible, but that doesn’t mean email should be ignored.
Statista, a market research agency, claims that email utilization is still almost universal. About 360 billion mails will be sent out and received every day in 2024, the company projects. By 2027, that amount is predicted to increase to above 400 billion.
What is the cost of email marketing?
The positive aspect is that there’s a large potential for profit and a generally minimal cost of sending emails to potential clients.
Unlimited emails are included in many email marketing programs, and you are billed according to the amount of subscribers. If your list is modest, try to find a pay-as-you-go plan, an inexpensive plan that accommodates several hundred members, or even a plan that’s free. Many of these firms, however, also have high-volume packages with 100,000 contacts or more.
The pricing of the email marketing competitors we evaluate here therefore differ greatly. The monthly cost of sending 500 emails in Zoho Campaigns starts at around $3 (paid yearly), and it may go much higher from there. Directly negotiating a customized package with a sales representative may occasionally even be a wise move.
How to start using email marketing?
Software for email marketing is easy to get up and going. In most cases, you can tell immediately if you like the UI (user interface) of a product. You may try out the majority of the offerings we examined for free before spending any money. Most of them have clean layouts and contemporary designs. These aren’t the intricate user interfaces of commercial software from the past.
It’s important to consider a vendor’s technical support as well, as some vendors don’t offer as much help as we would want. While some rely on online resources and restricted live support time, others provide live chat, email assistance, and phone support around the clock. The greatest services combine self-help tools (such as articles and frequently asked questions) with live support over the phone or through chat when you are unable to resolve a problem on your own.
Lastly, take any concerns about regulatory compliance into account. For instance, if you intend to market to European consumers, confirm that your program can assist you in complying with GDPR in the US, however, various laws control how you sell to minors, and HIPAA regulates how you utilize specific protected health data in your campaigns. Speak with your prospective vendor to make sure it can assist you with the rules that are relevant to your company.
Can mobile devices be used for email marketing?
Increased interaction on mobile devices instead of PCs is one notable shift in email marketing. Email is accessed by mobile users anywhere, at any time of day. Smartphones have also become e-commerce tools because of payment methods like Apple Pay & Google Pay. Because of this, mobile email can become a one-stop shop where clients can move from marketing to buying all in one sitting.
The email designer & analytics features of every email marketing solution should receive particular attention due to the increasing significance of mobile. The responsive structure of your email, which means the HTML appropriately resizes photos and other content based on the viewing gadget, should be viewable to the designer.
Using information from mobile devices, you ought to be capable of segmenting your target demographic. Exporting this data to a third-party BI (business intelligence) tool may be necessary if certain products require you to develop custom reports in order to view them.
Is it possible to integrate email marketing with other software?
Integrating email marketing systems with other systems, particularly CRM and e-commerce technologies, is another contemporary trend. Even some of the more sophisticated email marketing platforms are starting to look like CRM programs. It makes logic because customer management and communication are the focus of both kinds of software.
Adding UGC (user-generated content) to emails is one strategy that marketers are using more and more to increase trust. A consumer evaluation of a product, such as those seen on e-commerce websites like Amazon, could be included in an email, for instance. Other platforms, such as social media and online forums, can also be used to generate UGC.