Wix vs Squarespace: Design and SEO Comparison

Wix and Squarespace are top website builders offering unique features for various needs, including design flexibility and e-commerce capabilities. Compare their strengths in user-friendliness, SEO tools, blogging, and storage to find the best fit for your website goals.

By Brad Nakase, Attorney

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Have a quick question? I answered nearly 1500 FAQs.

Introduction

Strong web design is a necessity for the success of any kind of brand or organization in the present era. Consumers expect a website to be enjoyable in its interface while at the same time providing information. This is why it is important to find a web builder that allows you to ‘tweak’ the details of your site as you progress with its development. Both Wix & Squarespace, two of the largest and most liked website builders, are excellent solutions for anyone wishing to design their own website. To help you choose which one works best for you, here is a comparison of them.

Wix vs Squarespace: Overview

Most parts of a website can be altered and changed using Wix, and Wix aims to offer website construction for beginners. A free-of-cost starter plan is useful and popular amongst beginners.

Of course, there is always an option to start with a template and create something absolutely unique. In that respect, Squarespace has awesome blogging and fantastic layouts. With both platforms, you can’t really go wrong.

Design: Structured versus Unstructured

The structured design possibilities that Squarespace provides are highly valued by many new users. Only specific page positions can be used for column, row, and box placements, which are preset.

Wix is great for people who wish to arrange design components exactly where they would like them because it allows for a lot more unconstrained page development.

Though this is somewhat subjective, Wix is the best option if you want unrestricted creative design flexibility. Also, Wix has an interesting tool called ADI (Artificial Design Intelligence), which on the basis of the results of the small initial test will choose the design for you. While it’s not the most adequate way of constructing your website within a couple of hours, it can still give you a starting point.

Wix vs Squarespace: SEO Tools

Utilizing powerful content and keyword optimization to rank better is SEO, which is what propels the website to the first page of search results. Users have complete control over meta titles, descriptions, and custom URLs with Wix’s integrated “SEO Wiz” function. Only premium plans offer access to Google Analytics.

I also learned that it is easy to edit meta descriptions, titles, and customized URLs with Squarespace. All Squarespace plans come with Google Analytics integration for tracking site performance and, while older templates may not allow a user to modify the page title, this can be an issue. However, SEOSpace, an external plugin that may be downloaded, does offer SEO features for Squarespace.

Are you considering starting a blog?

Squarespace has a small advantage if blogging will be done on your website. With Squarespace, you can start blogging as soon as your website is constructed. There are features like draft postings, group categorization, scheduling of posting, moderation of comments, and tagging. Further, it allows group work and the participation of several authors in one post.

Wix provides an assortment of free applications and connections to help you increase your online presence in addition to a comparable set of blogging options. It provides typical categorization, tagging, and scheduling features.

Wix vs Squarespace: E-commerce options

Both platforms enable point-of-sale (POS) connectivity for the sale of both digital and physical goods. Squarespace allows service sales, and Wix’s e-commerce bundles come with a comparable feature set. Squarespace does not support offline sales, however, Wix enables users to receive payment on delivery. The monthly cost of Squarespace’s commerce package is $28, while Wix’s business plan costs $37.

Wix vs Squarespace: Storage and Backup

Squarespace is the clear winner when it comes to pure storage capacity since it can provide infinite storage. Wix only offers 50GB storage, which is plenty for the majority of smaller websites but will restrict expansion.

The fact that Wix automatically backs up your website’s content relieves some of the burden. Users of Squarespace are required to manually back up their content, which is an additional step.

Final Thought

When it comes to creating a website, Wix and Squarespace are both excellent options, and they both provide a fair number of help options for any queries you might have.

The choice you make will rely on the features and appearance of your website. Squarespace is a little more sophisticated if you intend to market services online and blog on a regular basis.

Wix is your greatest option if you’re a beginner trying to fully personalize your website and get excellent SEO.

Frequently Asked Questions

1. Wix vs Squarespace: Which is more flexible?

Squarespace lacks the full drag-and-drop website editor that makes Wix more customizable. With Wix, you have almost complete design flexibility without having to write custom code, unlike Squarespace, which is modified based on content blocks.

2. Which is better, WordPress or Wix?

In one way or another, Wix ensures that the entire process of building and maintaining a website becomes easier. Wix is doubtless easier to navigate than WordPress and does not require users to learn its peculiarities. Wix is recommended to every individual in need of a well-designed website but has no time to make one. While Wix has less flexibility than WordPress, WordPress is preferable if you have specific requirements for your website. Read the whole analysis of Wix and WordPress.

3. In what ways might a website builder help my company?

Using a website builder, you may create a website that satisfies your requirements step-by-step and select the hosting location when it’s ready to launch. Both Squarespace and Wix can fulfill your requirements if your budget permits it.

4. Is e-commerce successful with Squarespace?

If you’re looking to integrate e-commerce into your website, Squarespace is a fantastic choice for enterprises. Instead of having to start from scratch and work on it for months or years, users may easily establish an online business. Squarespace provides consumers with a powerful platform for designing websites, as well as shipping choices, inventory management, and coupon coupons for e-commerce businesses.

Have a quick question? We answered nearly 2000 FAQs.

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